Paid Social


As a full-service international pay per click (PPC) company in Hong Kong, we know how to help your business flourish!

Our PPC services utilize best-in-class approaches to make your account high performing. We utilize 3rd party tools for competitive analysis at every stage — from strategy to development to execution. Our unique insights lead to strategies that capture the nuances within each client’s industry. The end result is top-notch campaigns with relevant keyword lists and ad copy that resonates with your target audience.



LinkedIn Advertising is one of the best ways to gain traction for our B2B clients. We can help you craft your LinkedIn Ads strategy and find success on the largest professional networking platform in the world. Specify your target audience by company size, industry, location, job titles and more!


Take advantage of the growing 500 million tweets per day and promote your brand. Twitter is great for clients that are looking to boost attendance at tradeshows or drive cost-effective traffic.


Instagram users are highly visual, which makes Instagram ads a leading platform for telling your brand story. Some clients have also found significant success in driving order volumes using Instagram. Our team will help you to determine whether an Influencer Marketing strategy is appropriate. We will also provide recommendations on Instagram Stories that will resonate.


Blue Yarn Media is a Google-certified advertising agency. 73% of US adults use YouTube on their computers or smartphones. Make sure you are tapping into this audience if you want to generate brand awareness and have a story to tell.


Blue Yarn Media is a certified Facebook advertising agency. We can help you increase social media followers, drive revenue, and/or generate B2B leads. We use 3rd party tools for competitor research, including Facebook Ad Library. This lets us gather insight into what your competitors are doing with Facebook Ads.


Brand Awareness

Generating brand awareness means you want more people to know about your company. We will work with your team to find your target audience online. We will also provide recommendations on ad text, video, and imagery that grab customers’ attention. Both Facebook and YouTube have brand-lift study options that may help you to measure the impact of your ad spend. Other options include Blue Yarn Media’s proprietary Online Brand Study to track your brand lift and monitor against competitors.

Website Traffic

Our social advertising team will partner with you to create a plan to increase your website traffic. We will also offer landing page suggestions and will provide you with guidance on how to set up tracking. For smaller budgets, website traffic can be used as an initial goal. This creates a first step towards a more robust marketing plan that will focus on only the most engaged visitors.


76% of consumers in the US have purchased a product they’d seen in a brand’s social media post. Let us help you create remarketing and prospecting strategies to improve your return on investment.

Lead Generation

For B2B customers, lead generation on social media can propel growth domestically and internationally. Using a mix of strategies and a multi-layered plan, we can help you craft an effective ad strategy. We will even partner with your creative agency to put together a test plan for various assets.